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Digital media also erodes audience habits. Publishers and salespeople often sold advertisers on the loyalty of their readers, but we readers have never actually been loyal. We’re just lazy.
— Prof. Clay Shirky takes aim at the three-legged support model once enjoyed by newspapers now eroding, in part due to an overflow of easily obtained digital information. Particularly, the fickle nature of readers’ habits combined with the deadly accuracy of the web’s advertising analytics more than anything else beg for new models to be tried and tested in newsrooms around the world. It’s clear the old way, which has served newsgatherers for centuries, won’t last much longer.